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FOR IMMEDIATE RELEASE
Contact:
Kris Fortschneider
NewGround
636.898.8418
NewGround Evolves Brand to Better Reflect Service Offering
September 5, 2007 (St. Louis, MO) NewGround unveiled their refreshed brand identity today, unifying the look and feel of their services to better communicate NewGround’s distinctiveness and value to clients.
NewGround’s rebrand involved the addition of the tagline “Breakthrough: Ideas, Space and Growth” to the widely recognized NewGround logo created in 2001. The new tagline conveys the company’s mission and process for helping financial institutions succeed.
“Our corporate mission is to help financial institutions advance, achieve and succeed using Breakthrough Ideas, Space and Growth,” said Kevin Blair, President and COO of NewGround. “NewGround’s century of experience and ongoing industry thought leadership allows us to develop unique, customized spaces that grow our clients’ business. We wanted our logo and tagline to reflect this competitive advantage.”
NewGround has also branded the six elements of their suite of service offerings — Brand, Consult, Design, Retail, Build and Culture — as “The Core.” These components are represented by their own individual brand and are displayed in a visual graphic as individual links interconnected to complete a full circle.
“Each of our service offerings interconnect to create the core for developing a dynamic total customer experience. Our new brand identity showcases our 360-degree approach to growing and integrating all facets of our clients’ business,” said Blair.
Although NewGround shared its updated brand identity with the public today, the refreshed brand will make its advertising debut in a campaign for NewGround in 2008.
About NewGround
NewGround is in the business of helping financial institutions grow. As a full-service design and implementation company, we build success through a comprehensive service set we call “The Core” – integrating Brand, Consult, Design, Retail, Build, and Culture. As industry thought leaders, our revolutionary approach is powered by Breakthrough Ideas. As industry innovators, our head-turning experiences wow customers inside a Breakthrough Space. Put the two together, and the result is Breakthrough Growth for our clients’ brands, market share, and bottom line.
The company’s operational headquarters are in St. Louis, MO, with principal offices in Chicago, IL; San Francisco, CA; Portsmouth, NH and Toronto, Canada.
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